Shiseido Co., Ltd. will launch Fullmake Washable Base, which is billed asthe world’s first makeup base that allows makeup applied over the top to be washed off using only warm water. Fullmake is said to free women from the stress of having to use a dedicated removal item when removing makeup. The product is available on online now and will hit retail stores in March, 2013. The next-generation makeup base helps create a flawless cosmetic finish while allowing makeup to be washed off without ...